THE BRIEF
Create a bold, illustrated wine label and brand identity for Pesci Pazzi: a playful natural wine project inspired by seafood pairings, eccentric Italian charm, and a casual San Francisco wine bar atmosphere. The design needed to feel unpolished but intentional, appealing to a younger, design-conscious crowd.
THE OUTCOME
A packaging-led identity featuring:
A lino-print style fish illustration as the brand centerpiece
A retro wordmark and utilitarian type combo
Mockups for bottles, signage, and social assets
Entirely presented via digital renderings and flat layouts
All illustrations were drawn by yours truly.
Because each project deserves its own voice.
