Renewal Massage is a wellness practice focused on therapeutic bodywork, helping clients relieve tension, restore balance, and promote overall well-being. As a newly independent freelancer, the massage therapist was passionate about their work but lacked a professional identity that instilled confidence in potential clients. Without a clear brand, there was uncertainty about their credibility, making it difficult to attract and retain clients.
The Client
Renewal Massage is a wellness practice focused on therapeutic bodywork, helping clients relieve tension, restore balance, and promote overall well-being. As a newly independent freelancer, the massage therapist was passionate about their work but lacked a professional identity that instilled confidence in potential clients. Without a clear brand, there was uncertainty about their credibility, making it difficult to attract and retain clients.
The Challenge
To establish credibility and build trust, we developed a full brand identity that reflected Renewal Massage’s calming and restorative nature. The circular hand icon was designed to symbolize healing touch, balance, and harmony—echoing the principles of massage therapy. The typography was refined to feel both welcoming and professional, with subtle design details like wave-like crossbars in the “A”s to represent the spine and fluid movement. The color palette was carefully selected to evoke tranquility, using natural, earthy tones to reinforce a sense of renewal and relaxation.
Beyond the logo, we expanded the brand identity across touchpoints, including thoughtfully designed business cards, therapist uniforms, and soothing, minimalist packaging for massage oils and lotions. These elements worked together to create a polished, trustworthy presence that assured clients they were in skilled hands.
The Solution
The Result
With a professional brand in place, Renewal Massage quickly gained traction. Clients who had previously been hesitant felt reassured by the cohesive, well-designed identity, leading to an increase in bookings. In fact, the conversion rate doubled, bringing in more business than the therapist could handle—solidifying Renewal Massage as a trusted name in wellness
The Process
The Renewal Massage icon is a thoughtful blend of symbolism and simplicity. It combines the shape of a hand with the flowing balance of a yin-yang, creating a circular logo that represents harmony, care, and rejuvenation.
The hand symbolizes the healing touch of massage therapy, while the yin-yang conveys balance and the interconnectedness of mind, body, and spirit. Together, they form a design that embodies the calming, restorative experience that Renewal Massage offers. This icon serves as a visual promise of the brand's dedication to holistic well-being.
Symbol of balance
Tool of a masseuse
Healing hands
The wordmark,Renewal Massage, has been carefully customised to enhance its connection to the human body and the healing arts. The crossbars of the "A"s have been transformed into gentle waves, symbolising the natural curve of the spine.
This subtle detail not only reflects the brand's focus on physical restoration and balance but also adds a sense of fluidity and movement, aligning with the calming and rejuvenating experience the brand provides. It's a thoughtful touch that ties the visual identity to the core essence of Renewal Massage.
