THE BRIEF

Design a playful visual identity for a children’s gardening workshop that teaches nature skills through hands-on learning. The project included creating a take-home gardening kit, promotional poster, and a cast of illustrated characters to guide young participants through the experience.

THE OUTCOME

A vibrant, tactile identity featuring:

  • Hand-illustrated characters inspired by garden critters

  • A poster and workshop visuals designed to feel joyful and screen-free

  • A printed gardening kit concept including seed packets, activity cards, and labels

  • Warm, earthy colors and child-friendly typography

  • Mockups for packaging and printed materials presented digitally

All illustrations were drawn by yours truly.

Because each project deserves its own voice.

LOGO SYSTEMS

THE COLOR PALETTE

DIELINE AND PACKAGING

HAND-DRAWN ILLUSTRATIONS

ADDITIONAL COLLATERAL & APPLICATIONS

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