Why we may be a great match.

Hi there Luka,

I’m Lindsey.

I’m a brand and packaging designer who believes that psychology and design go hand in hand.

With roots in California and a home in Tuscany, I specialize love hand-drawn illustrations, honest messaging, and strategic design that blends storytelling with psychology of consumer habits.

If you’re looking for someone curious, collaborative, and genuinely invested in helping great ideas take shape…you might just be in the right place.

A SNAP SHOT

Name: Lindsey Nicole

Based in: Florence, Italy

Strengths: Packaging Design, Visual Identity, Marketing-Savvy Creative Direction

Tools: Illustrator, Photoshop, InDesign, Figma, Notion, Blender (learning)

Fluent in: English, Italian (Working Proficency-level)

WHAT I’VE BEEN UP TO

Jetson – Marketing Assistant & Designer

At this startup pioneering personal air mobility, I helped communicate bold ideas with clarity. From drafting product messaging to designing print and digital assets, my work lived at the intersection of design, innovation, and strategy. I even helped launch a parachute (seriously).

Radici in Movimento (Roots in Movement) – Volunteer Workshop Co-Host

Co-led a visual storytelling workshop for children exploring the question “What does home mean to you?” Through drawing, collage, and conversation, we created space for kids from diverse backgrounds to share personal stories, cultural roots, and the feelings they associate with home. The goal was to celebrate individual perspectives while fostering a sense of collective belonging.

The Book Whisperer — Creative Project Manager

Oversaw editorial and visual production for indie publishing projects focused on personal development and storytelling. Collaborated with authors, editors, and designers to guide each book from idea to launch. This role strengthened my ability to manage complex creative processes while keeping the heart of each story intact.

WHAT EXCITES ME ABOUT WORKING WITH YOU.

  • Your brand genuinely feels like a love letter to dogs and the humans who adore them. It’s clear you’re not just selling gear, you’re building a lifestyle rooted in care, companionship, and connection.

  • You’ve struck a rare balance between clean, premium design and approachable. I love that the brand feels elevated but never snobby, just like a great dog: loyal, playful, and stylish.

  • I love brands that get the emotional side of consumer behavior and use design to deepen that connection.

  • There’s a thoughtful, strategic vibe behind everything you put out, from product shots to packaging. That kind of attention to detail makes me want to be part of the creative team behind it.

  • The idea of helping build a brand that dogs and humans both get excited about? It would be kind of a dream.

WHAT CLIENTS SAY

“Lindsey has been great! She is communicative, creative, and easy going. I would definitely recommend working with her.”

— Domini

“Lindsey is a pleasure to work with. We collaborated on a number of projects, and I always found her friendly and knowledgeable. Best of all, she knows how to meet a deadline! First-rate.”

— Trudy

“Lindsey's creativity and curiosity shines through on every conversation, bringing thoughtful ideas to the table. She has a knack for asking the right questions and developing smart solutions.”

— Stephan

READY WHEN YOU ARE!

If you’d like to chat about working together, you can reach me at lindseyncreates@gmail.com or through LinkedIn.

Thanks for taking the time to explore this space—I hope it gave you a good sense of what I’m all about.