MY PHILOSOPHY
I believe the best businesses in the world are built on something real.
A family recipe passed down three generations. A craft learned by watching someone else's hands. A place so specific it couldn't exist anywhere else.
I also believe those businesses deserve to be known beyond the street they're on, the town they're in, the country they call home.
That's the work I do. I help businesses with real roots reach a world that's ready to find them.
I left San Francisco nine years ago for Tuscany; not as a visitor, but as someone choosing a different kind of life.
What I found here changed how I understand quality. The care that goes into a piece of handmade leather. The patience behind a bottle of wine that took years to become what it is.
I also brought something with me. Nearly seven years of experience coordinating marketing campaigns, managing product launches, and building the operational systems that help small creative businesses deliver consistently at a high level. I've worked with technology startups, independent creative agencies, and founder-led brands across the US and Europe — managing everything from social media audiences of 500,000+ to the behind-the-scenes systems that make a business run without chaos.
Living between two cultures gave me something most marketing professionals don't have — genuine fluency in both worlds. I understand what Italian craftsmanship, hospitality, and generational pride actually mean from the inside. And I understand what international customers are looking for when they seek out something authentic, something made with care, something that couldn't have come from anywhere else.
That gap, between what Italian businesses offer and what the world knows about them, is where I work.